Coming from the museum world, with Christie’s Education and MIM Business School behind, Anna Filippova understands the art industry’s deep skepticism toward digital. Yet, working at the intersection of art and technology, she saw both its challenges and potential. This led her to found Digital Original—a product that helps galleries create blockchain-secured digital counterparts of physical artworks, maintaining their value and market relevance.

Anna initiated the first-ever auction where a digital counterpart of a physical artwork not only matched but surpassed its market price—a historic moment in the art world. While the debate over digital’s place in whole the art industry continues, this case stands as a milestone, challenging long-held assumptions.